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131
Advertising impact generalizations in a marketing mix context
Hanssens, Dominique M.
- In:
Journal of advertising research
49
(
2009
)
2
,
pp. 127-129
Persistent link: https://www.econbiz.de/10003860384
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132
The value of empirical generalizations in marketing
Hanssens, Dominique M.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
1
,
pp. 6-8
Persistent link: https://www.econbiz.de/10011865092
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133
Long-term impact of marketing : a compendium
Hanssens, Dominique M.
-
2018
Persistent link: https://www.econbiz.de/10011955221
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134
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
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135
Arguments en faveur d'une recherche à l'interface Marketing-Finance
Hanssens, Dominique M.
- In:
Recherche et applications en marketing
34
(
2019
)
3
,
pp. 154-158
Persistent link: https://www.econbiz.de/10012113818
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136
AI, marketing science and sustainable profit growth
Hanssens, Dominique M.
- In:
The future of management in an AI world : redefining …
,
(pp. 151-163)
.
2020
Persistent link: https://www.econbiz.de/10012183574
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137
Market response models : econometric and time series analysis
Hanssens, Dominique M.
;
Parsons, Leonard J.
;
Schultz, …
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1989
Persistent link: https://www.econbiz.de/10000783751
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138
Alcohol control laws and the consumption of distilled spirits and beer
Ornstein, Stanley I.
- In:
Journal of consumer research : JCR ; an …
12
(
1985
)
2
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pp. 200-213
Persistent link: https://www.econbiz.de/10001019295
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139
Modeling marketing interactions with application to salesforce effectiveness
Gatignon, Hubert A.
- In:
Journal of marketing research : JMR
24
(
1987
)
3
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pp. 247-257
Persistent link: https://www.econbiz.de/10001029638
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Competitive pricing by a price leader
Roy, Abhik
- In:
Management science : journal of the Institute for …
40
(
1994
)
7
,
pp. 809-823
Persistent link: https://www.econbiz.de/10001165073
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