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Marketing strategy and Wall Street : nailing down marketing's impact
Hanssens, Dominique M.; Rust, Roland T.; Srivastava, … - In: Journal of marketing 73 (2009) 6, pp. 115-118
Persistent link: https://www.econbiz.de/10003901143
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009007363
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Commentaries and rejoinder to "Measuring the impact of negative demand shocks on car dealer networks" by Paulo Albuquerque and Bart J. Bronnenberg
Hanssens, Dominique M.; Purohit, Devavrat; Staelin, Richard - In: Marketing science 31 (2012) 1, pp. 24-35
Persistent link: https://www.econbiz.de/10009511631
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Introduction to theory and practice in marketing conference special section of marketing science
Gupta, Sunil; Hanssens, Dominique M.; Hauser, John R.; … - In: Marketing science 33 (2014) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10010337978
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Editorial: marketing science : a strategic review
Chintagunta, Pradeep K.; Hanssens, Dominique M.; … - In: Marketing science 32 (2013) 1, pp. 4-7
Persistent link: https://www.econbiz.de/10009725724
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Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.; Pauwels, Koen; Srinivasan, Shuba; … - In: Marketing science 33 (2014) 4, pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
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Movie advertising and the stock market valuation of studios : a case of "great expectations?"
Joshi, Amit M.; Hanssens, Dominique M. - In: Marketing science 28 (2009) 2, pp. 239-250
Persistent link: https://www.econbiz.de/10003843292
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Time-series models of pricing the impact of marketing on firm value
Luo, Xueming; Pauwels, Koen H.; Hanssens, Dominique M. - In: Handbook of marketing and finance, (pp. 43-65). 2012
Persistent link: https://www.econbiz.de/10009552533
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Word-of-mouth and marketing effects on customer equity
Hanssens, Dominique M.; Villanueva, Julian; Yoo, Shijin - In: Handbook of research on customer equity in marketing, (pp. 178-198). 2015
Persistent link: https://www.econbiz.de/10010483487
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Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge M.; … - In: MSI reports : working paper series (2006) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10003346482