Narrow search
Showing 241 - 250 of 313
Cover Image
The Impact of Marketing-Induced Versus Word-of-Mouth Customer Acquisition on Customer Equity Growth
Villanueva, Julian; Yoo, Shijin; Hanssens, Dominique M. - In: Journal of marketing research : JMR 45 (2008) 1, pp. 48-59
Persistent link: https://www.econbiz.de/10007894082
Cover Image
The Village Voice - Communities of customers and prospects are creating new challenges and opportunities.
Hanssens, Dominique M.; Taylor, Earl L. - In: Marketing management : a quarterly business management … 16 (2007) 2, pp. 25-28
Persistent link: https://www.econbiz.de/10007731223
Cover Image
MSI and Emory University Special Section on Marketing Strategy and Wall Street - Marketing Strategy and Wall Street: Nailing Down Marketing's Impact
Hanssens, Dominique M.; Rust, Roland T.; Srivastava, … - In: Journal of marketing 73 (2009) 6, pp. 115-118
Persistent link: https://www.econbiz.de/10008328596
Cover Image
Product Innovations, Advertising, and Stock Returns
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; … - In: Journal of marketing 73 (2009) 1, pp. 24-43
Persistent link: https://www.econbiz.de/10008169219
Cover Image
BEST PRACTICE - Marketing When Customer Equity Matters - Thanks to a pioneering effort at Wachovia, there's now a way to measure the long-term impact of a proposed change in a company's marketing mix.
Hanssens, Dominique M.; Thorpe, Daniel; Finkbeiner, Carl - In: Harvard business review : HBR (2008), pp. 117-123
Persistent link: https://www.econbiz.de/10008058982
Cover Image
Commentaries and Rejoinder to "Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions"
Kimbrough, Michael D.; Mcalister, Leigh; Mizik, Natalie; … - In: Journal of marketing research : JMR 46 (2009) 3, pp. 313-329
Persistent link: https://www.econbiz.de/10008254310
Cover Image
Marketing and Firm Value: Metrics, Methods, Findings, and Future Directions
Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of marketing research : JMR 46 (2009) 3, pp. 293-312
Persistent link: https://www.econbiz.de/10008254311
Cover Image
Advertising Impact Generalizations in a Marketing Mix Context
Hanssens, Dominique M. - In: Journal of advertising research 49 (2009) 2, pp. 127-129
Persistent link: https://www.econbiz.de/10008273052
Cover Image
Commentaries and Rejoinder to "Measuring the Impact of Negative Demand Shocks on Car Dealer Networks" by Paulo Albuquerque and Bart J. Bronnenberg
Hanssens, Dominique M.; Purohit, Devavrat; Staelin, Richard - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 24-36
Persistent link: https://www.econbiz.de/10009831025
Cover Image
Long-term performance impact of new products and promotions in the auto industry : Report No. 03-110
Pauwels, Koen; Silva-Risso, Jorge; Srinivasan, Shuba; … - In: MSI reports : working paper series (2003) 2, pp. 79-100
Persistent link: https://www.econbiz.de/10009893386