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Advertising spending and market capitalization : Report No. 04-110
Joshi, Amit; Hanssens, Dominique M. - In: MSI reports : working paper series (2004) 2, pp. 79-95
Persistent link: https://www.econbiz.de/10009893414
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Product innovations, advertising spending, and stock returns ; Report No. 06-110
Srinivasan, Shuba; Pauwels, Koen; Silva-Risso, Jorge; … - In: MSI reports : working paper series (2006) 2, pp. 59-79
Persistent link: https://www.econbiz.de/10009893461
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The impact of marketing-induced versus word-of-mouth customer acquisition on customer equity : report No. 06-119
Villanueva, Julian; Yoo, Shijin; Hanssens, Dominique M. - In: MSI reports : working paper series (2006) 3, pp. 93-108
Persistent link: https://www.econbiz.de/10009893466
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Consumer attitude dynamics and marketing impact on sales
Hanssens, Dominique M.; Pauwels, Koen H.; Srinivasan, Shuba - In: MSI reports : working paper series (2010) 4, pp. 3-39
Persistent link: https://www.econbiz.de/10009893567
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Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; van Doorn, Jenny - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-21
Persistent link: https://www.econbiz.de/10008884891
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Creating lift versus building the base: Current trends in marketing dynamics
Leeflang, Peter S.H.; Bijmolt, Tammo H.A.; van Doorn, Jenny - In: International journal of research in marketing : IJRM ; … 26 (2009) 1, pp. 13-20
Persistent link: https://www.econbiz.de/10008225848
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Movie Advertising and the Stock Market Valuation of Studios: A Case of "Great Expectations?"
Joshi, Amit M.; Hanssens, Dominique M. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 239-250
Persistent link: https://www.econbiz.de/10008238844
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A Bayesian approach to time-varying cross-selectional regression models
Liu, Lon-Mu; Hanssens, Dominique M. - In: Journal of econometrics 15 (1981) 3, pp. 341-356
Persistent link: https://www.econbiz.de/10002388840
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An econometric study of recruitment marketing in the U.S. Navy
Hanssens, Dominique M.; Levien, Henry A. - In: Management science : journal of the Institute for … 29 (1983) 10, pp. 1167-1184
Persistent link: https://www.econbiz.de/10002749546
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Customer Equity: Measurement, Management and Research Opportunities
Villanueva, Julian; Hanssens, Dominique M. - 2006
Persistent link: https://www.econbiz.de/10003487214