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Lag specification in rational distributed lag structural models

Hanssens, Dominique M.; Liu, Lon-Mu - In: Journal of business & economic statistics : JBES ; a … 1 (1983) 4, pp. 316-325

Persistent link: https://www.econbiz.de/10003570637

The impact of advertising on a company’s stock price : conditions for positive, neutral, negative, and reverse effects

Srinivasan, Shuba; Hanssens, Dominique M. - In: Journal of advertising research 64 (2024) 2, pp. 120-134

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Market Response Models for Social Marketing Causes

Hanssens, Dominique M. - In: Continuing to broaden the marketing concept, (pp. 87-96). 2020

Market response models or marketing mix models quantify the effects of marketing actions on consumption-based outcomes such as sales and market share. They are frequently used in the business sector to help managers make effective resource allocation decisions, especially in the digital age....

Persistent link: https://www.econbiz.de/10015088460

How To Seize a Window of Opportunity: The Entry Strategy of Retail Firms into Transition Economies

Gielens, Katrijn; Dekimpe, Marnik G. - 2004

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On the predictive content of production surveys: A pan-European study

Lemmens, Aurelie; Croux, Christophe; Dekimpe, Marnik G. - In: International Journal of Forecasting 21 (2005) 2, pp. 363-375

Persistent link: https://www.econbiz.de/10005428739

Probability Models for Duration: The Data Don't Tell the Whole Story

Vanhuele, Marc; Dekimpe, Marnik G.; Sharma, Sunil; … - In: Organizational Behavior and Human Decision Processes 62 (1995) 1, pp. 1-13

Persistent link: https://www.econbiz.de/10005431000

Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys

Lemmens, Aurélie; Croux, Christophe; Dekimpe, Marnik G. - In: International Journal of Forecasting 24 (2008) 3, pp. 414-431

Persistent link: https://www.econbiz.de/10005418405

Marketing Models and the Lucas Critique

van Heerde, Harald J.; Dekimpe, Marnik G.; Putsis, … - In: Journal of marketing research : JMR 42 (2005) 1, pp. 15-21

Persistent link: https://www.econbiz.de/10006641613

Global Diffusion of Technological Innovations: A Coupled-Hazard Approach

Dekimpe, Marnik G.; Parker, Philip M.; Sarvary, Miklos - In: Journal of marketing research : JMR 37 (2000) 1, pp. 47-59

Persistent link: https://www.econbiz.de/10006663758

Persistence in foreign exchange rates

Gucht, Linda M.Van de; Dekimpe, Marnik G.; Kwok, Chuck C.Y. - In: Journal of international money and finance 15 (1996) 2, pp. 191-220

Persistent link: https://www.econbiz.de/10006927495