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Consumer confidence in Europe: United in diversity?
Lemmens, Aurélie; Croux, Christophe; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 24 (2007) 2, pp. 113-128
Persistent link: https://www.econbiz.de/10007727825
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The Entry Strategy of Retail Firms into Transition Economies
Gielens, Katrijn; Dekimpe, Marnik G. - In: Journal of marketing 71 (2007) 2, pp. 196
Persistent link: https://www.econbiz.de/10007603667
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I felt low and my purse feels light: depleting mood regulation attempts affect risk decision making
Bruyneel, Sabrina D.; Dewitte, Siegfried; Franses, … - In: Journal of behavioral decision making 22 (2009) 2, pp. 153-170
Persistent link: https://www.econbiz.de/10008210872
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From the (New) editor
Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 259-260
Persistent link: https://www.econbiz.de/10008324632
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Does competitive entry structurally change key marketing metrics?
Kornelis, Marcel; Dekimpe, Marnik G.; Leeflang, Peter S.H. - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 173-182
Persistent link: https://www.econbiz.de/10008092936
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Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys
Lemmens, Aurélie; Croux, Christophe; Dekimpe, Marnik G. - In: International journal of forecasting 24 (2008) 3, pp. 414-431
Persistent link: https://www.econbiz.de/10008093001
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Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers
Gielens, Katrijn; Van de Gucht, Linda M.; Steenkamp, … - In: Journal of marketing research : JMR 45 (2008) 5, pp. 519-534
Persistent link: https://www.econbiz.de/10008110492
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The Increasing Power of Store Brands: Building Loyalty and Market Share
Steenkamp, Jan-Benedict E.M.; Dekimpe, Marnik G. - In: Long range planning : LRP ; international journal of … 30 (1997) 6, pp. 917-930
Persistent link: https://www.econbiz.de/10007362985
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How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lamey, Lien; Deleersnyder, Barbara; Dekimpe, Marnik G.; … - In: Journal of marketing 71 (2007) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10007391675
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Evaluating channel performance in multi-channel environments
Gensler, Sonja; Dekimpe, Marnik G.; Skiera, Bernd - In: Journal of retailing and consumer services 14 (2007) 1, pp. 17-23
Persistent link: https://www.econbiz.de/10007392331