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Estimating Cannibalization Rates for Pioneering Innovations
van Heerde, Harald J.
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
6
,
pp. 1024-1040
Persistent link: https://www.econbiz.de/10008762686
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312
From the (New) editor
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 259-261
Persistent link: https://www.econbiz.de/10008882319
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313
The entry strategy of retail firms into transition economies
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
Journal of marketing
71
(
2007
)
2
,
pp. 196-212
Persistent link: https://www.econbiz.de/10003557091
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