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The role of national culture in advertising's sensitivity to business cycles : an investigation across continents
Deleersnyder, Barbara; Dekimpe, Marnik G.; Steenkamp, … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 623-636
Persistent link: https://www.econbiz.de/10003896216
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Advertising and price effectiveness over the business cycle
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009485877
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Understanding the timing and magnitude of advertising spending patterns
Gijsenberg, Maarten J.; Heerde, Harald J. van; Dekimpe, … - 2009
Persistent link: https://www.econbiz.de/10009306647
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Strategic assortment decisions in information-intensive and turbulent environments
Dekimpe, Marnik G.; Gielens, Katrijn; Raju, Jagmohan Singh - In: Journal of retailing 87 (2011), pp. 17-28
Persistent link: https://www.econbiz.de/10009269268
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Does private-label production by national-brand manufacturers create discounter goodwill?
Braak, Anne M. ter; Deleersnyder, Barbara; Geyskens, Inge; … - In: International journal of research in marketing : IJRM ; … 30 (2013) 4, pp. 343-357
Persistent link: https://www.econbiz.de/10010223396
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The effect of business-cycle fluctuations on private-label share : what has marketing conduct got to do with it?
Lamey, Lien; Deleersnyder, Barbara; Steenkamp, … - In: Journal of marketing 76 (2012) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10009729598
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On the value relevance of retailer advertising spending and same-store sales growth
Tuli, Kapil R.; Mukherjee, Anirban; Dekimpe, Marnik G. - In: Journal of retailing 88 (2012) 4, pp. 447-461
Persistent link: https://www.econbiz.de/10009707178
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Rising from the ashes : how brands and categories can overcome product-harm crisis
Cleeren, Kathleen; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Journal of marketing 77 (2013) 2, pp. 58-77
Persistent link: https://www.econbiz.de/10009717172
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Taking private labels upmarket : empirical generalizations on category drivers of premium private label introductions
Braak, Anne M. ter; Geyskens, Inge; Dekimpe, Marnik G. - In: Journal of retailing 90 (2014) 2, pp. 125-140
Persistent link: https://www.econbiz.de/10010401614
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Gains and losses of exclusivity in grocery retailing
Gielens, Katrijn; Gijsbrechts, Els; Dekimpe, Marnik G. - In: International journal of research in marketing : IJRM ; … 31 (2014) 3, pp. 239-252
Persistent link: https://www.econbiz.de/10010427997