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Dekimpe, Marnik G.
195
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32
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30
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29
Heerde, Harald J. van
22
Pauwels, Koen
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71
Estimating cannibalization rates for pioneering innovations
Heerde, Harald J. van
;
Srinivasan, Shuba
;
Dekimpe, Marnik G.
- In:
Marketing science
29
(
2010
)
6
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10008821805
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72
Preface to "The chilling effects of network externalities"
Stremersch, Stefan
;
Lehmann, Donald R.
;
Dekimpe, Marnik G.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10009519921
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73
International entry strategies
Gielens, Katrijn
;
Helsen, Kristiaan
;
Dekimpe, Marnik G.
- In:
Handbook of marketing strategy
,
(pp. 391-411)
.
2012
Persistent link: https://www.econbiz.de/10009530839
Saved in:
74
Price and advertising effectiveness over the business cycle
Heerde, Harald J. van
;
Gijsenberg, Maarten J.
;
Dekimpe, …
- In:
Journal of marketing research : JMR
50
(
2013
)
2
,
pp. 177-193
Persistent link: https://www.econbiz.de/10009737784
Saved in:
75
Establishing the internet channel : short-term pain but long-term gain?
Geyskens, Inge
;
Gielens, Katrijn
;
Dekimpe, Marnik G.
-
2000
Persistent link: https://www.econbiz.de/10001578819
Saved in:
76
Time-series models in marketing
Dekimpe, Marnik G.
;
Franses, Philip Hans
;
Hansses, …
-
2006
Persistent link: https://www.econbiz.de/10003381145
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77
Win-win strategies at discount stores ; Report No. 06-109
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
MSI reports : working paper series
(
2006
)
2
,
pp. 45-57
Persistent link: https://www.econbiz.de/10003346474
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78
Intra- and inter-format competition among discounters and supermarkets
Cleeren, Kathleen
;
Dekimpe, Marnik G.
;
Gielens, Katrijn
; …
-
2008
Persistent link: https://www.econbiz.de/10003760567
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79
Measuring and testing Granger causality over the spectrum : an application to European production expectation surveys
Lemmens, Aurélie
;
Croux, Christophe
;
Dekimpe, Marnik G.
- In:
International journal of forecasting
24
(
2008
)
3
,
pp. 414-431
Persistent link: https://www.econbiz.de/10003764106
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80
Global trends in gorcery retailing
Gielens, Katrijn
;
Dekimpe, Marnik G.
- In:
The SAGE handbook of international marketing
,
(pp. 413-428)
.
2009
Persistent link: https://www.econbiz.de/10003792166
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