Narrow search
Showing 101 - 110 of 340
Cover Image
Win the brand relevance battle and then build competitor barriers
Aaker, David A. - In: California management review 54 (2011/12) 2, pp. 43-57
Persistent link: https://www.econbiz.de/10009507851
Cover Image
Comments on Ralph Day's JMR editorship : 1969 to 1972
Aaker, David A. - In: Journal of marketing research : JMR 51 (2014) 1, pp. 94-95
Persistent link: https://www.econbiz.de/10010349016
Cover Image
Marketing challenges in the next decade
Aaker, David A. - In: The journal of brand management : an international journal 17 (2009/10) 5, pp. 315-316
Persistent link: https://www.econbiz.de/10009524443
Cover Image
Innovation : brand it or lose it
Aaker, David A. - In: California management review 50 (2007/08) 1, pp. 8-24
Persistent link: https://www.econbiz.de/10003579756
Cover Image
Branding : too often overlooked in disruptive innovation and social purpose arenas
Aaker, David A. - In: The journal of brand management : an international journal 30 (2023) 3, pp. 185-189
Persistent link: https://www.econbiz.de/10014326902
Cover Image
Developing business strategies
Aaker, David A. - 1988 - 2. ed.
Persistent link: https://www.econbiz.de/10000780716
Cover Image
Developing business strategies
Aaker, David A. - 2001 - 6. ed.
Persistent link: https://www.econbiz.de/10001574370
Cover Image
Developing business strategies
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000044308
Cover Image
Strategic market management
Aaker, David A. - 1984
Persistent link: https://www.econbiz.de/10000078360
Cover Image
Strategisches Markt-Management : Wettbewerbsvorteile erkennen ; Märkte erschließen ; Strategien entwickeln
Aaker, David A. - 1989 - [Neuausg.]
Persistent link: https://www.econbiz.de/10000081681