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A Guide to Consumerism - What is it, where did it come from, and where is it going? A reprint article from the Journal of Marketing.
Day, George S.; Aaker, David A. - In: Marketing management : a quarterly business management … 6 (1997) 1, pp. 44
Persistent link: https://www.econbiz.de/10007250811
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Unit pricing six years introduction
McElroy, Bruce F.; Aaker, David A. - In: Journal of retailing 55 (1979) 3, pp. 44-57
Persistent link: https://www.econbiz.de/10002391407
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Is market share all that it's cracked up to be?
Jacobson, Robert; Aaker, David A. - In: Journal of marketing 49 (1985) 4, pp. 11-22
Persistent link: https://www.econbiz.de/10003057971
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Die Verlockung, globale Marken zu kreieren
Aaker, David A.; Joachimsthaler, Erich - In: Harvard-Business-Manager : das Wissen der Besten 22 (2000) 3, pp. 58-95
Persistent link: https://www.econbiz.de/10007050719
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Composite Dependent Variables and the Market Share Effect
Jacobson, Robert; Aaker, David A. - In: Marketing science : the marketing journal of the … 12 (1993) 2, pp. 209
Persistent link: https://www.econbiz.de/10006949304
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Increasing the effectiveness of marketing research
Aaker, David A.; Day, George S. - In: California management review 23 (1980) 2, pp. 59-65
Persistent link: https://www.econbiz.de/10003461464
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The need for strategic flexibility
Aaker, David A.; Mascarenhas, Briance - In: Journal of business strategy 5 (1984) 2, pp. 74-82
Persistent link: https://www.econbiz.de/10003461479
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The perils of high-growth markets
Aaker, David A.; Day, George S. - In: Strategic management journal 7 (1986) 5, pp. 409-421
Persistent link: https://www.econbiz.de/10003461492
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Positioning your product
Aaker, David A.; Shansby, J. Gary - In: Business horizons 25 (1982) 3, pp. 56-62
Persistent link: https://www.econbiz.de/10003461507
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Three Threats to Brand Relevance : Strategies That Work
Aaker, David A. - 2013 - 1. Aufl.
""Threats to brand relevance are always lurking around the corner. Your brand is virtually never immune from the risk of fading instead of being energized or being damaged instead of strengthened.""-David Aaker From branding guru David Aaker comes Three Threats to Brand Relevance, a provocative...
Persistent link: https://www.econbiz.de/10012676987