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Macro-economic risk factors in industrial markets: Are élite firms less susceptible?

Heiens, Richard A.; Kroll, Mark; Wright, Peter - In: The journal of business & industrial marketing 16 (2001) 4, pp. 246-257

Persistent link: https://www.econbiz.de/10007041938

The impact of research intensity on holding period returns for pharmaceutical investments : an analysis by primary line of trade

McGrath, Leanne C.; Heiens, Richard A.; Leach, Robert T. - In: Journal of business and economic perspectives 35 (2009) 2, pp. 64-72

Persistent link: https://www.econbiz.de/10003970907

The contribution of intangible assets and expenditures to shareholder value

Heiens, Richard A.; Leach, Robert T.; McGrath, Leanne C. - In: Journal of strategic marketing 15 (2007) 2/3, pp. 149-159

Persistent link: https://www.econbiz.de/10003493947

An investigation of chronological versus cognitive age impact in the Kuwait coffee shop market

Pleshko, Larry; Heiens, Richard A. - In: Organizations and markets in emerging economies 6 (2015) 1, pp. 78-92

Persistent link: https://www.econbiz.de/10011295633

An examination of the e-mail and electronic relationship marketing practices of the USA's top 500 online retailers

Heiens, Richard A.; Narayanaswamy, Ravi - In: International journal of electronic customer … 10 (2016) 2/4, pp. 125-137

Persistent link: https://www.econbiz.de/10011688012

Online sales promotion in hedonic versus utilitarian product categories

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 9 (2018) 1, pp. 77-88

Persistent link: https://www.econbiz.de/10011849124

Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 13 (2022) 1, pp. 65-82

Persistent link: https://www.econbiz.de/10012695457

The impact of digital sales channels on web sales : evidence from the USA's largest online retailers

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322

Persistent link: https://www.econbiz.de/10012598447

Examining the presence of customer service-based strategic clusters in online retailing and the impact of service features on conversion rates

Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 16 (2025) 2, pp. 159-174

Persistent link: https://www.econbiz.de/10015357957

The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness

P. Pleshko, Larry; A. Heiens, A. Heiens , Richard - In: Business and Economics Research Journal 3 (2012) 3, pp. 1-1

The current study takes a contingency theory approach to the relationship between market leadership and a variety of marketing strategy concepts making up a firm’s strategic profile, including a firm’s Miles and Snow strategy type, market growth, service growth, service focus, market...

Persistent link: https://www.econbiz.de/10010991029