Bhattacharyya, Som Sekhar; Jha, Sumi; Fernandes, Christo - In: Asia Pacific Journal of Marketing and Logistics 27 (2015) 5, pp. 784-800
Purpose – The purpose of this paper is to determine the antecedents of speed to market (SM). Further, a model was established on SM with the organizational variables of enacting organizational environment (EOE), organizational infrastructure (OI), project complexity (PC) and creation of...