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Halal endorsements : stirring controversy or gaining new customers?

Schlegelmilch, Bodo B.; Khan, Mubbsher Munawar; Hair, … - In: International marketing review 33 (2016) 1, pp. 156-174

Persistent link: https://www.econbiz.de/10011540325

The precursor role of cooperation, coordination, and relationship assets in a relationship model

Payan, Janice M.; Hair, Joseph F.; Svensson, Göran; … - In: Journal of business-to-business marketing 23 (2016) 1, pp. 63-79

Persistent link: https://www.econbiz.de/10011496548

Heresies and sacred cows in scholarly marketing publications

Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138

Persistent link: https://www.econbiz.de/10011507955

Covariance-based structural equation modeling in the Journal of advertising : review and recommendations

Hair, Joseph F.; Babin, Barry J.; Krey, Nina - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 163-177

Persistent link: https://www.econbiz.de/10011686516

The use of technology in direct-selling marketing channels : digital avenues for dynamic growth

Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50

Persistent link: https://www.econbiz.de/10011749083

Is stakeholder orientation relevant for European firms?

Patel, Vijay K.; Manley, Scott C.; Hair, Joseph F.; … - In: European management journal 34 (2016) 6, pp. 650-660

Persistent link: https://www.econbiz.de/10011625081

Essentials of marketing research

Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J. - 2017 - Fourth edition

Persistent link: https://www.econbiz.de/10011570528

Increased engagement or reduced exhaustion : which accounts for the effect of job resources on salesperson job outcomes?

Matthews, Lucy M.; Zablah, Alex R.; Hair, Joseph F.; … - In: Journal of marketing theory and practice 24 (2016) 3, pp. 249-264

Persistent link: https://www.econbiz.de/10011532818

Special issue: Analytical approaches to strategic management : partial least squares modeling in strategy research

Hair, Joseph F. (contributor) - 2012

Persistent link: https://www.econbiz.de/10009685181

Essentials of marketing research

Hair, Joseph F.; Ortinau, David J.; Harrison, Dana E. - 2021 - Fifth Edition, International Student Edition

"First, in the last few years, data collection has migrated quickly to online approaches, and by 2019 represented more than 60 percent of all data collection methods. The movement to online methods of data collection has necessitated the addition of considerable new material on this topic. The...

Persistent link: https://www.econbiz.de/10012040657