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Assessing heterogeneity in customer satisfaction studies : across industry similarities and within industry differences
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Measurement and research methods in international marketing, (pp. 169-194). 2011
Persistent link: https://www.econbiz.de/10009377912
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Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit : eine explorative Analyse von Unternehmensberatungsprojekten
Höck, Michael; Ringle, Christian M.; Sarstedt, Marko - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 577-597
Persistent link: https://www.econbiz.de/10009382928
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Customer satisfaction with commercial airlines : the role of perceived safety and purpose of travel
Ringle, Christian M.; Sarstedt, Marko; Zimmermann, Lorenz - In: Journal of marketing theory and practice 19 (2011) 2, pp. 459-472
Persistent link: https://www.econbiz.de/10009383548
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Disentangling the effects of team competences, team adaptability, and client communication on the performance of management consulting teams
Klarner, Patricia; Sarstedt, Marko; Hoeck, Michael; … - In: Long range planning : LRP ; international journal of … 46 (2013) 3, pp. 258-286
Persistent link: https://www.econbiz.de/10009765546
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Genetic algorithm segmentation in partial least squares structural equation modeling
Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer - In: OR spectrum : quantitative approaches in management 36 (2014) 1, pp. 251-276
Persistent link: https://www.econbiz.de/10010251251
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PLS path modeling and evolutionary segmentation
Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1318-1324
Persistent link: https://www.econbiz.de/10009756046
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Common beliefs and reality about PLS : comments on Rönkkö and Evermann (2013)
Henseler, Jörg; Dijkstra, Theo K.; Sarstedt, Marko; … - In: Organizational research methods : ORM 17 (2014) 2, pp. 182-209
Persistent link: https://www.econbiz.de/10010362589
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Structural modeling of heterogeneous data with partial least squares
Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - 2010
Persistent link: https://www.econbiz.de/10008907408
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Using partial least squares path modeling in advertising research : basic concepts and recent issues
Henseler, Jörg; Ringle, Christian M.; Sarstedt, Marko - In: Handbook of research on international advertising, (pp. 252-276). 2012
Persistent link: https://www.econbiz.de/10009513920
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Uncovering and treating unobserved heterogeneity with FIMIX-PLS : which model selection criterion provides an appropiate number of segments?
Sarstedt, Marko; Becker, Jan-Michael; Ringle, Christian M. - In: Schmalenbach business review : sbr 63 (2011) 1, pp. 34-62
Persistent link: https://www.econbiz.de/10008807375