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Essentials of business research methods
Hair, Joseph F. (contributor) - 2003 - Internat. ed.
Persistent link: https://www.econbiz.de/10001724929
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Marketing research : within a changing information environment
Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2006 - 3. ed., rev. internat. ed
Persistent link: https://www.econbiz.de/10002392616
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Introduction to marketing
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2005 - 8. ed., internat. student ed
Persistent link: https://www.econbiz.de/10002894925
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The informativeness of sentiment types in risk factor disclosures : evidence from firms with cybersecurity breaches
Tsang, Ronald; Baldwin, Amelia A.; Hair, Joseph F.; … - In: The journal of information systems : JIS ; a semiannual … 37 (2023) 3, pp. 157-190
Persistent link: https://www.econbiz.de/10014431264
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MKTG13 : principles of marketing
Lamb, Charles W.; Hair, Joseph F.; McDaniel, Carl D. - 2021 - Sudent edition
Persistent link: https://www.econbiz.de/10013262747
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Marketing research
Shiu, Eric; Hair, Joseph F.; Bush, Robert; Ortinau, David - 2009
Persistent link: https://www.econbiz.de/10003979936
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Special issue on the use of partial least squares (PLS) to address marketing management topics
Hair, Joseph F. (contributor) - 2011
Persistent link: https://www.econbiz.de/10008989412
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Ethics, corporate social responsibility, and sustainability education in AACSB undergraduate and graduate marketing curricula : a benchmark study
Nicholls, Jeananne; Hair, Joseph F.; Ragland, Charles B.; … - In: Journal of marketing education : JME 35 (2013) 2, pp. 129-140
Persistent link: https://www.econbiz.de/10010204794
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Validating a model of cooperative procurement in the construction industry
Pesämaa, Ossi; Eriksson, Per Erik; Hair, Joseph F. - In: International journal of project management : the … 27 (2009) 6, pp. 552-559
Persistent link: https://www.econbiz.de/10009625299
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Essentials of marketing research
Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J. - 2013 - 3. ed.
Persistent link: https://www.econbiz.de/10009659685