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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

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This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing...

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The implications of research methodologies for hospitality practitioners in an age of consumer and data complexity : editorial

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Customer-brand disidentification : conceptualization, scale development and validation

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Explanation plus prediction : the logical focus of project management research

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Essentials of business research methods

Hair, Joseph F.; Page, Michael; Brunsveld, Niek - 2020 - Fourth edition

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Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R : A Workbook

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An Introduction to Structural Equation Modeling -- Introduction to R and RStudio -- Introduction to SEMinR -- Evaluation of Reflective Measurement Models -- Evaluation of Formative Measurement Models -- Evaluation of the Structural Model -- Mediation Analysis -- Moderation Analysis.

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Consumer insights : a turning point for marketing research education

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Special issue: consumer insights : marketing research

Mills, Adam J. (ed.); Hair, Joseph F. (ed.) - 2021

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Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember

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