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Learning from giants : exploring, classifying and analysing existing knowledge on market research

Nairn, Agnès; Berthon, Pierre R.; Money, Arthur H. - 2009

Persistent link: https://www.econbiz.de/10003794767

Learning from giants : exploring, classifying and analysing existing knowledge on market research

Nairn, Agnès; Berthon, Pierre; Money, Arthur - In: International journal of market research : JMRS ; the … 49 (2007) 2, pp. 257-274

Persistent link: https://www.econbiz.de/10003436748

Relationship marketing and the not-for-profit sector : an extension and application of the commitment-trust theory

Money, Kevin; Money, Arthur H.; Downing, Steve; … - In: The Routledge companion to nonprofit marketing, (pp. 28-48). 2008

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Relationship marketing in the not-for-profit sector : an extension and applications or the commitment-trust theory

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Musings on a distinguished methods career and beyond

Hair, Joe - In: Advancing methodological thought and practice, (pp. 13-24). 2020

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Research methods for business

Hair, Joseph (contributor) - 2007

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Culture, acculturation and consumer behavior : An empirical study

Hair, Joseph Franklin; Anderson, Rolph E. - In: Combined proceedings (Spring Conference + Fall Conference) (1973), pp. 423-428

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Knowledge creation in marketing: the role of predictive analytics

Hair, Joe F. - In: European Business Review 19 (2007) 4, pp. 303-315

Purpose – The purpose of this paper is to provide an overview of predictive analytics, summarize how it is impacting knowledge creation in marketing, and suggest future developments in marketing and predictive analytics for both organizations and researchers. Design/methodology/approach –...

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Guest editorial

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PLS‐SEM : Prediction‐oriented solutions for HRD researchers

Legate, Amanda E.; Hair, Joe F.; Chretien, Janice Lambert; … - In: Human Resource Development Quarterly (2021)

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