Structural equation modeling (SEM) is increasingly a method of choice for concept and theory development in the social sciences, particularly the marketing discipline. In marketing research there increasingly is a need to assess complex multiple latent constructs and relationships. Second-order...

Purpose The purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis differentiated indicator weights produced by partial least squares structural equation modeling (PLS-SEM)....

The term “yellow notes” has long been used to refer to the academician's trusty and unchanged tool for “effective” teaching. This article discusses how new technologies are changing both the marketing discipline and higher education. These changes are making the old “yellow notes” an...

Purpose – The purpose of this paper is to examine a proposed six‐construct theoretical model of factors influencing successful cooperative relationships and strategy development. Design/methodology/approach – A theoretical model of strategy development and cooperative relationships was...