Showing 221 - 230 of 301
The American Family Business Survey is described and evaluated.Launched in 1995 by the Loyola University Chicago Family Business Center and the Family Enterprise Center at Kennesaw State University (in cooperation with the Arthur Andersen Center for Family Business and MassMutual), this national...
Persistent link: https://www.econbiz.de/10013153834
Persistent link: https://www.econbiz.de/10012295661
Persistent link: https://www.econbiz.de/10012514697
Persistent link: https://www.econbiz.de/10012227850
Persistent link: https://www.econbiz.de/10015389848
Persistent link: https://www.econbiz.de/10004881030
Persistent link: https://www.econbiz.de/10003470777
Purpose – The purpose of this paper is to provide an overview of predictive analytics, summarize how it is impacting knowledge creation in marketing, and suggest future developments in marketing and predictive analytics for both organizations and researchers. Design/methodology/approach –...
Persistent link: https://www.econbiz.de/10014713257
Persistent link: https://www.econbiz.de/10014714195
Persistent link: https://www.econbiz.de/10012808376