The role of marketing for consumers and businesses is rapidly evolving (Ferrell, Hair, Marshall & Tamilia 2015). Indeed, the marketing function is fundamentally changing as a result of the digital transformation, data, data analytics and most recently, personal mobile devices, such as infusion...

Leadership behaviors of wildland firefighting teams engaged in firefighting activities are “shared” despite the existence of a highly bureaucratic and hierarchical organizational structure. This paradoxical type of leadership appears to be based on individual perceptions of the effectiveness...

Structural equation modeling (SEM) is increasingly a method of choice for concept and theory development in the social sciences, particularly the marketing discipline. In marketing research there increasingly is a need to assess complex multiple latent constructs and relationships. Second-order...

Purpose The purpose of this paper is to assess the appropriateness of equal weights estimation (sumscores) and the application of the composite equivalence index (CEI) vis-à-vis differentiated indicator weights produced by partial least squares structural equation modeling (PLS-SEM)....

The term “yellow notes” has long been used to refer to the academician's trusty and unchanged tool for “effective” teaching. This article discusses how new technologies are changing both the marketing discipline and higher education. These changes are making the old “yellow notes” an...