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Essentials of business research methods
Hair, Joseph F.; Celsi, Mary Wolfinbarger; Money, Arthur H. - 2011 - 2nd ed.
Persistent link: https://www.econbiz.de/10008938245
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Winning through synergy in the C-suite at vector marketing corporation : an interview with company presidents Albert DiLeonardo and Bruce Goodman
Crittenden, Victoria Lynn; Hair, Joseph F. - In: Business horizons 54 (2011) 1, pp. 23-31
Persistent link: https://www.econbiz.de/10008840672
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A "cross-cultural RELQUAL-scale" in supplier-distributor relationships of Sweden and the USA
Payan, Janice M.; Svensson, Göran; Awuah, Gabriel B.; … - In: International marketing review 27 (2010) 5, pp. 541-561
Persistent link: https://www.econbiz.de/10008906858
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The older-worker-younger-supervisor dyad : a test of the reverse Pygmalion effect
Hair Collins, Mary; Hair, Joseph F.; Rocco, Tonette S. - In: Human resource development quarterly 20 (2009) 1, pp. 21-41
Persistent link: https://www.econbiz.de/10003839163
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Marketing essentials
McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2012 - 7. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009546946
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Generational diversity in older worker-younger supervisor dyad : do expectations affect turnover?
Collins, Mary Hair; Hair, Joseph F. - 2012
Persistent link: https://www.econbiz.de/10009564381
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An assessment of the use of partial least squares structural equation modeling in marketing research
Hair, Joseph F.; Sarstedt, Marko; Ringle, Christian M. - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 414-433
Persistent link: https://www.econbiz.de/10009548614
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Editorial: Partial least squares structural equation modeling : rigorous applications, better results and higher acceptance
Hair, Joseph F.; Ringle, Christian M.; Sarstedt, Marko - In: Long range planning : LRP ; international journal of … 46 (2013) 1/2, pp. 1-12
Persistent link: https://www.econbiz.de/10009735705
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Special issue: PLS applications in strategic management : Partial Least Squares modeling in strategy research
Hair, Joseph F. (contributor) - 2013
Persistent link: https://www.econbiz.de/10009735708