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The precursor role of cooperation, coordination, and relationship assets in a relationship model
Payan, Janice M.; Hair, Joseph F.; Svensson, Göran; … - In: Journal of business-to-business marketing 23 (2016) 1, pp. 63-79
Persistent link: https://www.econbiz.de/10011496548
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Heresies and sacred cows in scholarly marketing publications
Babin, Barry J.; Griffin, Mitch; Hair, Joseph F. - In: Journal of business research : JBR 69 (2016) 8, pp. 3133-3138
Persistent link: https://www.econbiz.de/10011507955
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Individual psychological ownership : concepts, evidence, and implications for research in marketing
Jussila, Iiro; Tarkiainen, Anssi; Sarstedt, Marko; … - In: Journal of marketing theory and practice 23 (2015) 2, pp. 121-139
Persistent link: https://www.econbiz.de/10011300920
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Special issue on psychological ownership : a concept of value to the marketing field
Jussila, Iiro (contributor); Tarkiainen, Anssi (contributor) - 2015
Persistent link: https://www.econbiz.de/10011300924
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Addressing endogeneity in international marketing applications of partial least squares structural equation modeling
Hult, G. Tomas M.; Hair, Joseph F.; Proksch, Dorian; … - In: Journal of international marketing 26 (2018) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10011924475
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Covariance-based structural equation modeling in the Journal of advertising : review and recommendations
Hair, Joseph F.; Babin, Barry J.; Krey, Nina - In: Journal of advertising : official publication of the … 46 (2017) 1, pp. 163-177
Persistent link: https://www.econbiz.de/10011686516
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Mirror, mirror on the wall : a comparative evaluation of composite-based structural equation modeling methods
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - In: Journal of the Academy of Marketing Science 45 (2017) 5, pp. 616-632
Persistent link: https://www.econbiz.de/10011772285
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The use of technology in direct-selling marketing channels : digital avenues for dynamic growth
Harrison, Dana E.; Hair, Joseph F. - In: Journal of marketing channels : ... distribution … 24 (2017) 1/2, pp. 39-50
Persistent link: https://www.econbiz.de/10011749083
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Essentials of marketing research
Hair, Joseph F.; Celsi, Mary Wolfinbarger; Ortinau, David J. - 2017 - Fourth edition
Persistent link: https://www.econbiz.de/10011570528
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A primer on partial least squares structural equation modeling (PLS-SEM)
Hair, Joseph F.; Hult, G. Tomas M.; Ringle, Christian M.; … - 2017 - Second edition
Persistent link: https://www.econbiz.de/10011551705