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Special issue: consumer insights : marketing research

Mills, Adam J. (ed.); Hair, Joseph F. (ed.) - 2021

Persistent link: https://www.econbiz.de/10012662615

Data quality assurance begins before data collection and never ends : what marketing researchers absolutely need to remember

Moore, Zachary; Harrison, Dana E.; Hair, Joseph F. - In: International journal of market research 63 (2021) 6, pp. 693-714

Persistent link: https://www.econbiz.de/10012794281

An examination of pro-stakeholder unethical behavior in the sales ethics subculture

Merkle, Adam C.; Hair, Joseph F.; Ferrell, O. C.; … - In: Journal of marketing theory and practice : JMTP 28 (2020) 4, pp. 418-435

Persistent link: https://www.econbiz.de/10012483478

All autonomy is not created equal : the countervailing effects of salesperson autonomy on burnout

Matthews, Lucy; Beeler, Lisa; Zablah, Alex R.; Hair, … - In: The journal of personal selling & sales management : JPSSM 38 (2018) 3, pp. 303-322

Persistent link: https://www.econbiz.de/10011963035

Business ethics, corporate social responsibility, and brand attitudes : an exploratory study

Ferrell, O. C.; Harrison, Dana E.; Ferrell, Linda; … - In: Journal of business research : JBR 95 (2019), pp. 491-501

Persistent link: https://www.econbiz.de/10011980387

Star marketer's impact on the market strategy choice

Vlašić, Goran; Hair, Joseph F.; Krupka, Zoran - In: Management : journal of contemporary management issues 22 (2017) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10012144799

Sales force management

Hair, Joseph F.; Anderson, Rolph E.; Mehta, Rajiv; … - 2020 - Second edition

Part 1: Twenty-First-Century Sales Force Management. Introduction to Sales Force Management and Its Evolving Roles. Managing Ethics in a Sales Environment. Customer Relationship Management (CRM) and Building Partnerships. The Selling Process -- Part 2: Organizing and Developing the Sales Force....

Persistent link: https://www.econbiz.de/10012227963

Consumer brand engagement concept and measurement : toward a refined approach

Lourenço, Carlos Eduardo; Hair, Joseph F.; Zambaldi, Felipe - In: Journal of retailing and consumer services 68 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013366383

Guest editorial: sports management research using partial least squares structural equation modeling (PLS-SEM)

Cepeda-Carrión, Gabriel; Hair, Joseph F.; Ringle, … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 229-240

Persistent link: https://www.econbiz.de/10013369885

Special issue: sport management using partial least squares structural equation modeling (PLS-SEM)

Cepeda-Carrión, Gabriel (ed.); Hair, Joseph F. (ed.); … - 2022

Persistent link: https://www.econbiz.de/10013369893

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