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Marketing

Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2004 - 7. ed.

Persistent link: https://www.econbiz.de/10004779126

Essentials of business research methods

Hair, Joseph F. (contributor) - 2003

Persistent link: https://www.econbiz.de/10004780932

Essentials of marketing

Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2002 - 3. ed.

Persistent link: https://www.econbiz.de/10004758080

Marketing

Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2002 - 6. ed.

Persistent link: https://www.econbiz.de/10004767584

Multivariate data analysis

Hair, Joseph F. (contributor) - 2006 - 6. ed.

Persistent link: https://www.econbiz.de/10004818419

Marketing research : within a changing information environment

Hair, Joseph F.; Bush, Robert P.; Ortinau, David J. - 2006 - 3. ed., rev. internat. ed.

Persistent link: https://www.econbiz.de/10004824502

Introduction to marketing

McDaniel, Carl D.; Lamb, Charles W.; Hair, Joseph F. - 2006 - 8. ed., internat. student ed.

Persistent link: https://www.econbiz.de/10004831130

Effective selling

Hair, Joseph F.; Notturno, Francis L.; Russ, Frederick A. - 1991 - 8. ed.

Persistent link: https://www.econbiz.de/10004210051

Essentials of marketing

Lamb, Charles William; Hair, Joseph F.; MacDaniel, Carl - 2005 - 4. ed.

Persistent link: https://www.econbiz.de/10004412056

The global family business: Challenges and drivers for cross-border growth

Patel, Vijay K.; Pieper, Torsten M.; Hair, Joseph F. - In: Business Horizons 55 (2012) 3, pp. 231-239

Globalization has become an imperative and is no longer avoidable as a strategic choice for family businesses. However, globalization strategies are far from the norm among small and medium-sized family enterprises. This article reviews the main drivers for globalization, highlights the distinct...

Persistent link: https://www.econbiz.de/10010875126