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Uncovering and Treating Unobserved Heterogeneity with FIMIX-PLS: Which Model Selection Criterion Provides an Appropriate Number of Segments?

Sarstedt, Marko; Becker, Jan-Michael; Ringle, Christian M. - In: Schmalenbach Business Review (sbr) 63 (2011) 1, pp. 34-62

Since its first introduction in the Schmalenbach Business Review, Hahn et al.’s (2002) finite mixture partial least squares (FIMIX-PLS) approach to response-based segmentation in variance-based structural equation modeling has received much attention from the marketing and management...

Persistent link: https://www.econbiz.de/10009003436

Einfluss der internen Qualität auf die Servicequalität und Kundenzufriedenheit

Höck, Michael; Ringle, Christian M; Sarstedt, Marko - In: Die Betriebswirtschaft : DBW 71 (2011) 6, pp. 577-577

Persistent link: https://www.econbiz.de/10009808867

Corporate branding in a turbulent environment

Schwaiger, Manfred; Sarstedt, Marko - In: The journal of brand management : an international journal 19 (2011) 3, pp. 179-182

Persistent link: https://www.econbiz.de/10009809122

Structural modeling of heterogeneous data with partial least squares

Rigdon, Edward E.; Ringle, Christian M.; Sarstedt, Marko - In: Review of marketing research 7 (2010), pp. 255-296

Persistent link: https://www.econbiz.de/10009957641

Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspective

Diamantopoulos, Adamantios; Sarstedt, Marko; Fuchs, … - In: Journal of the Academy of Marketing Science 40 (2012) 3, pp. 434-450

Persistent link: https://www.econbiz.de/10009845004

Disentangling the Effects of Team Competences, Team Adaptability, and Client Communication on the Performance of Management Consulting Teams

Klarner, Patricia; Sarstedt, Marko; Hoeck, Michael; … - In: Long range planning : LRP ; international journal of … 46 (2013) 3, pp. 258-286

Persistent link: https://www.econbiz.de/10010119214

PLS path modeling and evolutionary segmentation

Ringle, Christian M.; Sarstedt, Marko; Schlittgen, Rainer; … - In: Journal of business research : JBR 66 (2013) 9, pp. 1318-1324

Persistent link: https://www.econbiz.de/10010121563

Measuring reputation in global markets—A comparison of reputation measures’ convergent and criterion validities

Sarstedt, Marko; Wilczynski, Petra; Melewar, T.C. - In: Journal of world business : JWB 48 (2013) 3, pp. 329-339

Persistent link: https://www.econbiz.de/10010133820

The time vs. money effect. A conceptual replication

Müller, Holger; Lehmann, Sebastian; Sarstedt, Marko - In: International journal of research in marketing : IJRM ; … 30 (2013) 2, pp. 199-200

Persistent link: https://www.econbiz.de/10010098528

Über die Effekte von Corporate Social Responsibility auf unternehmerische Zielgrößen

Sarstedt, Marko; Ganßauge, Rebecca - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 10, pp. 500-504

Persistent link: https://www.econbiz.de/10008328051