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Kontaktstudium - Heterogenität in varianzbasierter Strukturgleichungsmodellierung — Eine Analyseprozedur zur systematischen Anwendung von FIMIX-PLS.

Sarstedt, Marko; Ringle, Christian M. - In: Marketing : ZFP ; journal of research and management 30 (2008) 4, pp. 239

Persistent link: https://www.econbiz.de/10008151866

A review of recent approaches for capturing heterogeneity in partial least squares path modelling

Sarstedt, Marko - In: Journal of modelling in management 3 (2008) 2, pp. 140-161

Persistent link: https://www.econbiz.de/10008270597

On the value relevance of customer satisfaction. Multiple drivers and multiple markets

Raithel, Sascha; Sarstedt, Marko; Scharf, Sebastian; … - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 509-526

Persistent link: https://www.econbiz.de/10009977653

Do we fully understand the critical success factors of customer satisfaction with industrial goods? : extending Festge and Schwaiger's model to account for unobserved heterogeneity

Sarstedt, Marko; Schwaiger, Manfred; Ringle, Christian M. - In: Journal of business market management : jbm 3 (2009) 3, pp. 185-206

Persistent link: https://www.econbiz.de/10009049767

Developing a measurement approach for reputation of non-profit organizations

Sarstedt, Marko; Schloderer, Matthias Peter - In: International journal of nonprofit and voluntary sector … 15 (2010) 3, pp. 276-299

Persistent link: https://www.econbiz.de/10009882340

Customer satisfaction with commercial airlines : the role of perceived safety and purpose of travel

Ringle, Christian M.; Sarstedt, Marko; Zimmermann, Lorenz - In: Journal of marketing theory and practice 19 (2011) 2, pp. 459-472

Persistent link: https://www.econbiz.de/10009884968

Wissenschaftliche Beiträge - Analyse der Fanzufriedenheit im Profifußball — Entwicklung und Validierung eines Messinstruments

Sarstedt, Marko; Schwaiger, Manfred; Schwarzer, Philipp - In: Wirtschaftswissenschaftliches Studium : WiSt ; … 38 (2009) 7, pp. 334-339

Persistent link: https://www.econbiz.de/10008282329

More for Less? A Comparison of Single-Item and Multi-Item Measures

Sarstedt, Marko; Wilczynski, Petra - In: Die Betriebswirtschaft : DBW 69 (2009) 2, pp. 211-228

Persistent link: https://www.econbiz.de/10008238689

Art for the Sake of the Corporation: Audi, BMW Group, DaimlerChrysler, Montblanc, Siemens, and Volkswagen Help Explore the Effect of Sponsorship on Corporate Reputations

Schwaiger, Manfred; Sarstedt, Marko; Taylor, Charles R - In: Journal of advertising research 50 (2010) 1, pp. 77-91

Persistent link: https://www.econbiz.de/10008427953

Multigroup Analysis in Partial Least Squares (PLS) Path Modeling: Alternative Methods and Empirical Results

Sarstedt, Marko; Henseler, Jörg; Ringle, Christian M. - 2011

Purpose – Partial least squares (PLS) path modeling has become a pivotal empirical research method in international marketing. Owing to group comparisons' important role in research on international marketing, we provide researchers with recommendations on how to conduct multigroup analyses in...

Persistent link: https://www.econbiz.de/10015379545