Ibarra-Cisneros, Manuel-Alejandro; Vela-Reyna, Juan Benito - In: Measuring Business Excellence 28 (2024) 3/4, pp. 311-333
Purpose The purpose of the present paper is to analyse the impact of entrepreneurial orientation (EO) and customer orientation (Co.) on innovation in the restaurant industry, as well as how innovation also positively influences financial and market performance. Likewise, it is analysed whether...