Die Veröffentlichung gibt zunächst einen Überblick über das Themenfeld "Chatbots" aus der medieninformatischen und kommunikationswissenschaftlichen Perspektive. Auch wird der Einsatz von Chatbots als Kommunikations- und Marketinginstrument im Hochschulbereich diskutiert. Aufbauend auf einer...

We study a consumer boycott on cottage cheese that was organized in Israel on Facebook in the summer of 2011 following a steep increase in prices after price controls were lifted in 2006. The boycott led to an immediate decline in prices which stayed low more than three years after the boycott....

Does the Internet undermine social capital or facilitate inter-personal and civic engagement in the real world? Merging unique telecommunication data with geo-coded German individual-level data, we investigate how broadband Internet affects several dimensions of social capital. One...

Purpose The purpose of this study is to empirically validate the relationships between social Web, integrated marketing communications (IMC) and overall brand equity and to test the moderating role of national culture on these relationships. Design/methodology/approach Data were collected among...