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Scheer, August-Wilhelm
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51
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46
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44
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43
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42
Tan, Yong
41
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40
Becker, Jörg
39
Kuchler, Theresa
38
Qiu, Liangfei
38
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38
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33
Bailey, Michael
32
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32
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31
Filieri, Raffaele
29
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29
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29
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27
Hess, Thomas
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27
Gu, Bin
26
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26
Saxton, Gregory D.
26
Vom Brocke, Jan
26
Hinz, Oliver
25
Lowry, Paul Benjamin
24
Abramowicz, Witold
23
Leimeister, Jan Marco
23
Pitt, Leyland F.
23
Stephen, Andrew T.
23
Cruz-Cunha, Maria Manuela
22
Dibbern, Jens
22
Flavián Blanco, Carlos
22
Hirschheim, Rudy A.
22
Kummer, Michael E.
22
Allcott, Hunt
21
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OECD
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Center Data
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Wageningen Economic Research
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361
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354
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255
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232
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106
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103
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97
International journal of advertising : the review of marketing communications
96
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94
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90
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89
International journal of electronic marketing and retailing : IJEMR
86
Marketing science
84
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83
Cogent business & management
81
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ECONIS (ZBW)
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35081
Filmmarketing 2.0 : Vermarktung von Spielfilmen im Social Web
Scholz, Alexander
-
2009
Persistent link: https://www.econbiz.de/10008750363
Saved in:
35082
Kunden zu Fans machen : Markenloyalität in virtuellen Brand-Communities
Huber, Frank
;
Regier, Stefanie
;
Kissel, Patrick
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008750387
Saved in:
35083
Leitfaden integrierte Kommunikation : [wie Web 2.0 das Marketing revolutioniert ; mit 36 Fallbeispielen aus der Praxis]
Schwarz, Torsten
(
contributor
)
-
2008
-
2. Aufl.
Persistent link: https://www.econbiz.de/10008984560
Saved in:
35084
Wikinomics : die Revolution im Netz ; [Sachbuch des Monats]
Tapscott, Don
;
Williams, Anthony D.
-
2009
-
Ungekürzte Ausg.
Persistent link: https://www.econbiz.de/10008984719
Saved in:
35085
Social media : wie Sie mit Twitter, Facebook und Co. Ihren Kunden näher kommen
Pfeiffer, Thomas
;
Koch, Bastian
-
2011
Persistent link: https://www.econbiz.de/10009005633
Saved in:
35086
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
Bernauer, Dominik
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009006008
Saved in:
35087
Online territories : globalization, mediated practice and social space
Christensen, Miyase
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009023060
Saved in:
35088
Social Media für Unternehmer : wie man Xing, Twitter, Youtube und Co. erfolgreich im Business einsetzt
Hilker, Claudia
-
2010
Persistent link: https://www.econbiz.de/10009128498
Saved in:
35089
Social Dynamics 2.0: Researching change in times of media convergence : case studies from the Middle East and Asia
Schneider, Nadja-Christina
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009128510
Saved in:
35090
Follow me! : Erfolgreiches Social-Media-Marketing ; [mit Facebook, Twitter und Co. ; von der Planung bis zum Monitoring und Reputation-Management ; Kundenbeziehungen stärken und Empfehlungsmarketing nutzen ; Social Commerce, Social Sharing, Online- und Mobile-Marketing ; viele Fallbeispiele aus D/A/CH]
Grabs, Anne
;
Bannour, Karim-Patrick
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009140419
Saved in:
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