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10,825
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9,848
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7,372
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7,285
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7,117
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3,052
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2,935
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2,895
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2,881
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2,877
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2,825
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2,628
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2,465
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2,082
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2,079
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1,944
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1,930
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1,913
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1,734
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1,690
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1,627
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1,624
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1,561
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Scheer, August-Wilhelm
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51
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46
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44
Winter, Robert
43
Willcocks, Leslie
42
Tan, Yong
41
Whinston, Andrew B.
40
Becker, Jörg
39
Kuchler, Theresa
38
Qiu, Liangfei
38
Stroebel, Johannes
38
Khosrowpour, Mehdi
33
Bailey, Michael
32
Füller, Johann
32
Buxmann, Peter
31
Filieri, Raffaele
29
Hajli, Nick
29
Lacity, Mary Cecelia
29
Mertens, Peter
29
Ozuem, Wilson
29
Chamoni, Peter
27
Hess, Thomas
27
Martínez-López, Francisco J.
27
Gu, Bin
26
Loureiro, Sandra Maria Correia
26
Saxton, Gregory D.
26
Vom Brocke, Jan
26
Hinz, Oliver
25
Lowry, Paul Benjamin
24
Abramowicz, Witold
23
Leimeister, Jan Marco
23
Pitt, Leyland F.
23
Stephen, Andrew T.
23
Cruz-Cunha, Maria Manuela
22
Dibbern, Jens
22
Flavián Blanco, Carlos
22
Hirschheim, Rudy A.
22
Kummer, Michael E.
22
Allcott, Hunt
21
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National Bureau of Economic Research
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European Commission / Joint Research Centre
21
Springer-Verlag GmbH
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Consumers, Health, Agriculture and Food Executive Agency
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GFK
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OECD
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Center Data
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Wageningen Economic Research
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Books on Demand GmbH <Norderstedt>
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Nomos Verlagsgesellschaft
11
Technische Universität Dresden
11
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European Commission / Directorate-General for Communications Networks, Content and Technology
9
Institut für Business Intelligence
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American Marketing Association
8
European Centre for Disease Prevention and Control
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European Institute for Gender Equality
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5
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European Federation for Information Technology in Agriculture, Food and the Environment
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5
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5
International Telecommunications Society
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Journal of business research : JBR
556
SpringerLink / Bücher
361
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
354
Journal of retailing and consumer services
325
Technological forecasting & social change : an international journal
299
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255
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232
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153
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Management science : journal of the Institute for Operations Research and the Management Sciences
130
International journal of hospitality management
122
HMD : Praxis der Wirtschaftsinformatik
121
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Business horizons
116
Industrial marketing management : the international journal for industrial and high-tech firms
116
Premier reference source
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Springer eBook Collection
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Psychology & marketing
107
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106
International journal of networking and virtual organisations : IJNVO
106
The journal of strategic information systems : incorporating International Information Systems
106
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103
Journal of internet commerce
99
Journal of information & knowledge management : JIKM
97
International journal of advertising : the review of marketing communications
96
Journal of promotion management : innovations in planning and applied research
94
Journal of marketing communications
90
Journal of knowledge management
89
International journal of electronic marketing and retailing : IJEMR
86
Marketing science
84
Journal of travel and tourism marketing
83
Cogent business & management
81
Journal of electronic commerce research : JECR
80
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International journal of contemporary hospitality management
78
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
756
EconStor
72
OLC EcoSci
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BASE
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35091
Social Dynamics 2.0: Researching change in times of media convergence : case studies from the Middle East and Asia
Schneider, Nadja-Christina
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009128510
Saved in:
35092
Follow me! : Erfolgreiches Social-Media-Marketing ; [mit Facebook, Twitter und Co. ; von der Planung bis zum Monitoring und Reputation-Management ; Kundenbeziehungen stärken und Empfehlungsmarketing nutzen ; Social Commerce, Social Sharing, Online- und Mobile-Marketing ; viele Fallbeispiele aus D/A/CH]
Grabs, Anne
;
Bannour, Karim-Patrick
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009140419
Saved in:
35093
Grundlagen des Web 2.0 : Anwendungen, Geschäftsmodelle, Potenziale
Pindur, Vivian
-
2011
Persistent link: https://www.econbiz.de/10009140498
Saved in:
35094
Reputationsmanagement im Social Web : Risiken und Chancen von Social Media für Unternehmen, Reputation und Kommunikation
Peters, Paul
-
2011
Persistent link: https://www.econbiz.de/10009140769
Saved in:
35095
Guerrilla social media marketing : 100+ weapons to grow your online influence, attract customers, and drive profits
Levinson, Jay Conrad
;
Gibson, Shane
-
2010
Persistent link: https://www.econbiz.de/10009172752
Saved in:
35096
Soziale und netnographische Netzwerkanalysen am Beispiel von Blog-Communities : Identifikation von Consumer Insights zur Etablierung von Direktmarketingaktivitäten
Klaus, Martin
-
2011
Persistent link: https://www.econbiz.de/10009173209
Saved in:
35097
Trust and virtual worlds : contemporary perspectives
Ess, Charles
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009284243
Saved in:
35098
Der Einfluss des Web 2.0 auf das Konsumentenverhalten im E-Commerce : eine experimentelle verhaltenswissenschaftliche Untersuchung der Wirkung von Web-2.0-Instrumenten in Online-Shops
Domma, Peter
-
2011
Persistent link: https://www.econbiz.de/10009346200
Saved in:
35099
Generation Facebook : über das Leben im Social Net
Leistert, Oliver
(
contributor
)
-
2011
Persistent link: https://www.econbiz.de/10009347717
Saved in:
35100
Konstruktiv kommunizieren im Web 2.0 : Spielregeln für virtuelle Gemeinschaften Vom Wirrwarr zu mehr Struktur in sozialen Netzwerken
Dressel, Martina
-
2011
Persistent link: https://www.econbiz.de/10009361184
Saved in:
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