This paper explores the ongoing changes in privacy as a social construction due to the popularization of social network sites like Facebook. From the analysis of the recent changes on Facebook's Privacy Policies, It concludes that what we understand by privacy will evolve as a by product of the...

This Note addresses the legality of a new kind of "shrink-wrap" End User License Agreement (EULA) contained within a computer software installation that purports to transfer copyright in works created with the software from the user of the software to the manufacturer of the software. This Note...

Recommendation systems are at the core of Web 2.0 acting like “virtual” salespersons, which collaboratively filter and propose products to consumers of Web stores. This article, investigates the Amazon co-purchase network, which is formed by every recommendation of the top selling products...

Virtual Worlds seem to offer firms new opportunities for managing the convergence among technology, organization and business. The complex relation between people and their avatars and the capability to engage users into active participation yielded relevant insights in marketing and business...

This paper focuses on the role of online communities in performing two important functions of CRM - building trust and enhancing perceived value in consumers. The paper moves ahead to study the features of online communities which make them part of the value delivering and enhancing mechanisms...

Purpose - Focusing the attention on firm-hosted online consumers communities, this paper will analyze the managerial challenges that companies have to face to leverage consumers’ creative talent involving them in innovative collaboration processes. Methodology approach - A detailed case...

Social media, sites where users can generate content and interact with each other, such as Facebook, Twitter and Blogger, have placed trademark holders for “brand” new challenges and opportunities. Trademark holders seem to have unwittingly signed a Faustian pact with social media sites. On...

This paper solves a persistent methodological problem for social scientists studying the political web: representative sampling. Virtually all existing studies of the political web are based on incomplete samples, and therefore lack generalizability. In this paper, I combine methods from...

In its February 2008 issue, the Harvard Business Review (HBR) classified “collaborative” technologies (social networking sites, virtual worlds, multi-player games, the peer‐to‐peer economy) as one of the 20 most important developments in the business world. A study from The McKinsey...

This paper looks at how the production and consumption of news is changing in the UK. It draws from survey research of individuals in Britain from 2003-2011, which includes evidence on patterns of news readership among Internet users and non-users, as well as more qualitative case studies of...