Online social media (OSMs) have become a popular and growing phenomenon on the Internet, as exemplified by the millions of followers of websites like YouTube, Twitter and Facebook. Given the ease of access and high competition over the Internet to attract users, a question that arises is whether...

The vigorous impact of the Web in time and space arises from the fact that it motivates massive creation, editing and distribution of information by Users with little knowledge. This unprecedented continuum provides novel opportunities for innovation but also puts under jeopardy its survival as...

US cases concerning Peer-to-Peer technologies (hereafter ‘p2p’) and Digital Rights Management (‘DRM’) mechanisms have placed considerable emphasis upon the financial interests of right holders, in particular the markets for their copyright works. The reason for this is historical –...

MindTree is a mid-sized Indian IT services company known for its knowledge management practices, its collaborative communities, and its strong culture and values. The CEO has set a goal of becoming a $1 billion company by 2014; to reach that goal, employees must create several new businesses. The...

Julie Bornstein, senior vice president of Sephora Direct, is seeking to double her budget for social media and other digital marketing initiatives for 2011. A number of digital efforts implemented in the past two years seem to be bearing fruit, and there is a desire to intensify Sephora's social...

Online social networks such as Twitter and Facebook have become increasingly popular. An interesting question is whether, once people become friends in these online social networks, they really influence each other. Although a stream of research has studied the social interaction effect, many of...

This article examines the tension between social networks as enablers of political mobilization (sharing information is good) and as threats to privacy (sharing information is bad). A central theme is that social networks are platforms to create associations. Linguistically, “networks” and...

Motivated by the rise of social media platforms that achieve a fusion of content and community, we consider the role of word-of-mouth communications (WOM) structured through a network. Using a dataset from YouTube, we examine how cascades of WOM interactions enhance the popularity of videos. We...

Postmodern sensitivity, together with globalization has brought about not only the revival of religiosity, but also an intense process of creation and re-creation of spiritual movements and organizations around the world. In the ideological void of post-totalitarian Central-Eastern Europe...

Web 2.0 technologies offer a number of capabilities that can help companies do business in new ways. Leveraging those capabilities, however, requires experimentation to learn what strategies, approaches, and applications work and don’t work, and which can generate sustainable business...