The aim of the paper is to investigate the use of social media by Italian universities as communication and relational tools. An analysis of the 95 Italian higher education institutions highlights how nearly half of the universities (51.6%) have an official presence on at least one social media....

Prior research on Web animation typically focuses on banner ads, where the findings suggest that users are capable of ignoring the animation when performing online tasks. Research on non-banner-ads animation (e.g., animation applied to the main content of an e-commerce Web site), however, is...

Purpose Current processes of globalization have increased the challenge for multi-national corporations (MNCs) to retain legitimacy. In order to (re-)gain moral legitimacy, recent studies suggest that MNCs should engage in deliberative dialog processes with their various stakeholders, e.g.,...

As communications media have evolved, manufacturers have tended to wait for the FDA to establish explicit codes of acceptable marketing practices before devoting substantial resources to a new medium. Direct-to-consumer advertising in print media proceeded tentatively until the FDA issued a...

Social networking’s popularity has become a two-edged sword as a tool in the management, investigation, and disposition of workers’ compensation claims. Over the last several years there has been an exponential explosion in the use of this technology on the Internet. The challenge to...

Concerns have been raisedabout the decreased ability of Wikipedia to recruit editors and in to harness the effort of contributors to create new articles and improve existing articles. But, as Marwell & Oliver explained,in collective projects, in the initial stage of the project, people are few...

This paper uses actual WOM information to examine the dynamic patterns of WOM and how it helps explain box office revenue. The WOM data was collected from the website of Yahoo! Movies. The results show that WOM activities are the most active during pre-release and the opening week, and that...

This article investigates two research questions concerning web shopping tools. The first asks how online decision aids can support a consumer’s non-cognitive decision processes. The second asks how these tools support non-cognitive online shopping for products of different categories. To...

The rapid pace of change in the world demands that companies and organisations realign themselves to market conditions at an ever increasing pace. In these transformation processes, internal communication plays a crucial role. This paper analyses the classical forms of internal communication,...

User-generated content is increasingly created through the collaborative efforts of multiple individuals. In this article, we argue that the value of collaborative user-generated content is a function both of the direct efforts of its contributors and its embeddedness in the content-contributor...