Managers are very interested in word of mouth communication because they believe that a product's success is related to the word of mouth that it generates. However, there are at least three significant challenges associated with measuring word of mouth. First, how does one even gather the data?...

Virtual worlds, including massive multi-player on-line role-playing games (game worlds), such as City of Heroes, Everquest, and World of Warcraft, have become popular sources of entertainment. Game worlds provide scripted contexts for events such as quests. Other virtual worlds, such as Second...

Virtual worlds are now a reality. Virtual worlds such as the growing Second Life and Entropia Universe, allow everyone to create a digital character representing themselves and interact with other computer-generated individuals, landscapes, and even virtually-run global businesses in real-time....

In the online social networking context, the constitutional purpose of the Copyright Clause will best be served by establishing relatively clear guidelines through legislation and court decisions that protect the ability of users and creators of works, including derivative works, to utilize the...

The objective of the study is to understand the various factors of virtuality and its impact on virtual team performance in software institution. A software company has been selected for studying the virtual team performance. The responses have been collected from one set of virtual institution...

Millions of people are spending time and money on virtual goods: clothes for their characters in online hangouts, weapons for their fighters in massively-multiplayer games, and presents for their friends in social networking platforms. In this dissertation, I locate virtual goods as the latest...

Selling virtual items for real money is increasingly being used as a revenue model in games and other online services. To some parents and authorities, this has been a shock: previously innocuous ‘consumption games’ suddenly seem to be enticing players into giving away their money for...

This paper affords an opportunity to study the early adoption, implementation and performance of an emerging technology by analyzing which members of Congress have been early adopters and extensive users of Twitter, and which have attracted the most followers. Our research questions and measures...

Social media, and in particular user-generated media, offer a myriad of possibilities for enhancing the engagement of target audiences with social marketing campaigns. Social media, which enables easy and free content creation, is often seen as a cost effective way to promote social messages,...

The 2007 Australian federal election was the first in which the online campaign and Web 2.0 technologies moved into the mainstream. Though not the first election campaign where political parties had maintained an internet presence, it was the first in which Facebook friends of party leaders were...