Social networking sites such as Facebook and Twitter can help employees enhance a company's marketing, recruiting, security, and safety. However, employees' use of social networking sites and employers' access of those sites can result in illegal and unethical behavior, such as discrimination...

This study performs comparative and longitudinal analyses of the domestic and overseas consumption (measured by time-spent-reading and popularity) of UK national newspaper brands across their print editions and online channels (excluding mobile 'apps'). The study estimates that, in 2011, a...

This article presents web programming and datavisualization implementation using Stata (do file and/or ado files). Stata datasets or excel files, so as text files (.txt) are used to create, fill in and format HTML and Java content. Programming, loops and automation can be smartly implemented to...

With the growth of the use of social media, information is exchanged faster than ever. Understanding this diffusion of information is critical to planning for time sensitive events and situations. However, most traditional models of diffusion do not work well in situations where outside events...

Social software applications such as wikis, blogs or social networks are being increasingly applied in firms. These applications can be used for external communication as well as knowledge management enabling fi rms to access internal and external knowledge. Firms can optimize customer...

Since the past few years organizations have increasingly realized the value of social media in positioning, propagating and marketing the product/service and organization itself. Today every organization be it small or big has realized the essence of creating a space in the World Wide Web....

The increasing use of social media sites like Facebook, Twitter and Myspace in social interactions has led to a corresponding increase in the use of social media evidence in litigation. Social media sites provide attorneys with easily accessible, up-to-date information about individuals, making...

Virtual worlds such as World of Warcraft and Second Life have recently exploded in popularity. As users create avatars and acquire virtual assets conflicts among users and between users and virtual world developers inevitably arise. These conflicts are currently resolved through the terms of End...

The aim of this article was to explore the relationship between human actors and technology in the context of a social media platform, developed by a leading Italian firm in the food industry, and created to keep in contact with its customers, while gathering innovative ideas from them. In order...

With the advent of new information & communication technologies (ICT) and its ever growing application in connecting people, online social media have become one of the main platforms for people to people interaction and this has obvious impact on formulation of marketing strategy for better...