Social Media platforms’ integration is a technology of creating a unique user experience by providing a common web-platform, wherefrom the user can access different social media vehicles. This paper checks the patterns and modes of usage of different social media platforms. This demographic...

Online social media marketing is of strategic importance to companies producing consumer-based technical products. Existing (offline) marketing theory must be adapted to a new consumer reality enabled by technologies such as Twitter. In this context, my research addresses an important unknown,...

Because most people consider advertising an irritant and a distraction and would avoid it should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study...

Because most people consider advertising an irritant and a distraction and would avoid it should there be an alternative, advertising agencies strive to utilize the interactive, demassifying, and asynchronous qualities of newer technologies to create an appealing advertisement. The current study...

Purpose – The aim of this paper is to investigate the significance of Web 2.0 and social media for the organizational development and adaptation to ever-changing business environment and its successful managing. Proposed model is based on the concepts of innovative economy, knowledge...

It is a common assumption that digital technologies have helped turn political engagement into a more decentralized process. Examples often cited include the 2011 global wave of political protests; the actions of the hacktivist group Anonymous; or the free culture movement born to promote the...

Electronic channels of communication and social networking are effective tools in the process of teaching and learning and have increasingly improved the quality of students’ learning outcomes in higher education in recent years. The process encourages students’ active engagement,...

In order to study the use of Twitter, it would be useful to be able to easily classify large volumes of messaging being used by Twitter users besides just in the traditional dimensions of positive and negative sentiment. For instance, in the space of social media marketing, it would be useful to...

We study how people select their social support ties from their broader personal networks, taking into account the interplay of web-based and face-to-face interactions. Focus is on users of websites, blogs and forums on eating disorders, often dubbed 'pro-ana' and 'pro-mia'. Despite widespread...

Online consumer reviews play an important role in the decision to purchase services online, mainly due to the rich information source they provide to consumers in terms of evaluating “experience”-type products and services that can be booked using the Internet, with online travel services...