Is social media a valid indicator of political behavior? We answer this question using a random sample of 537,231,508 tweets from August 1 to November 1, 2010 and data from 406 competitive U.S. congressional elections provided by the Federal Election Commission. Our results show that the...

Social media are receiving the spotlight from firms as a cost-effective tool to build their brand image and to enrich customer relationships. This calls for more attention on developing a model that measures the impact of message attributes in corporate social media. Our objective is to develop...

Students have an uncanny ability to outpace faculty ability to master technology. Blogging, texting, flash video and other methods of electronic communication have supplanted more mundane methods of communication. In this paper, it is proposed that instituting a perpetual blog that encompasses a...

We investigate the drivers of social media rebroadcasting behavior by jointly examining the effects of message content, user heterogeneity (both observed and unobserved), the fit between message content and individual users, and the influence of prior rebroadcasting activity. We focus on the...

In the current enterprise environment, imbibed in the framework of permanent technological advance, information globalization, and markets randomness and uncertainty, organizational structure evolution and updating is mandatory. In special, taking into account the Colombian enterprise...

Extant literature in Information Systems often reports a significant level of unease among the Internet community with regard to threats to online privacy but fails to identify a comprehensive set of specific online privacy concerns. Moreover, out of the concerns that have been identified by a...

Twitter is a social media expressly devoted to disseminate information and since its consolidation (about 2006), it is gaining users at an exponential rate. One of the main scholar thoughts in the literature of the Internet and politics is what Negroponte (1995) almost 20 years ago, called...

Marketing practitioners have long awakened to the challenges and realities of digital media in market behavior. With these changes a related and equally important issue has emerged --- the learning of web analytics in marketing education. Using web analytics as the primary study setting, we...

The increasing availability of massive data on users' online behavior presents exciting opportunities for business analytics. In particular, if we could model the distributions of interests of visitors to webpages (or websites), we could apply the result to applications including site...

This paper examines optimal targeting and sequencing strategies in the setup proposed by Ballester et al. (2006). The setup features payoff externalities and strategic complementarity among players, who non-cooperatively determine their contributions. We first analyze a two-stage game in which...