Global companies and organisations have to be increasingly fast-moving and flexible, in order to react to market changes as rapidly as possible. This places demands upon internal communication, as strategic decisions have to be communicated to the employees. This must be done quickly in order to...

The usage of social networking sites (SNS’s) by advertisers is paramount and the trend is on the rise. The approach of adopting SNS’s suits marketers’ objectives to reach and communicate their users and potential customers with relevant ads and personalized messages. This approach is...

Today’s social media platforms are excellent vehicles for businesses to build and foster relationship with costumers. Companies create official fan pages on social network websites to provide customers with information about their brands, products, promotions, and more. Customers can become...

Poor sanitation, including the lack of clean functioning toilets, is a major factor contributing to morbidity and mortality from infectious diseases in the developing world. We examine correlates of latrine ownership in rural India with a focus on social network predictors. Participants from 75...

The growth, exponential influence and scope of participation in social media, challenging modern media outlets is rivalling that of nation states. The power of this media spectrum is forming a new style of public square and the demise of the spiral of silence. Social media particpation appears...

We study how the size and structure of the local network around a node affects the aggregate diffusion of products seeded by it. We examine this in the context of YouTube, the popular video-sharing site. We address the endogeneity problems common to this setting by using a rich dataset and a...

This Article examines and evaluates the theory that patent holders privately self-correct the government’s excessive apportionment of patent rights by means of various cooperative efforts including patent pools, research consortia, and similar licensing collectives. According to some experts,...

We investigate the properties of Twitter and search using a vector auto-regressive model. The VAR has two advantages. First it allows us to jointly decompose the time series into a stationary trend and random shocks. We investigate the relation between the shocks to gain further insights into...

Legitimate as well as illegitimate organizations and entities are gaining access to information about social media (SM) users through illegal, extralegal, and quasi-legal means. Worse still, many organizations and individuals using SM have become targets and victims of cybercrimes. SM have also...

This article reports on research to identify the risks relevant to teens when using these services and provide them with practical guidance regarding how to miminise and avoid such risks. The authors, drawn from the education and law disciplines, undertook to ascertain the actual scale and...