PAVEL, Silvia-Mihaela - In: CrossCultural Management Journal (2013) 4, pp. 49-57
In today’s consumer society, the wine has gone from being the staple diet to become one of the signs that show the status of the subject, as a demonstration of high rank and taste, aspirations, status, lifestyle, in which having fun, the pleasure, is the fruit of knowledge. It’s a hobby, a...