Drawing from a large sample of consumer survey in five major cities of China, this empirical study examines different underlying mechanisms of cultural identity and consumer ethnocentrism constructs. Furthermore, it investigates their different impacts on consumer preferences and buying behavior...

The paper analyses the possible definitions of cultural competence taking into account the multicultural characteristic of higher education and of the e-learning environments. It also considers some modalities to make students aware of the importance of becoming culturally competent, as it is...

The present article has as a starting point the phenomenon of globalization, so debated worldwide today. Along this work, we have tried offer a departure point, motivated of what the phenomenon of globalization means in economical context. Thus, we debate problems of major interest like:...

The authors focus on the dominating position of the American television, showing the reasons for its development, the importance of the export strategy, and the directions it imposed on the audio-video world market. The analysis with the European field industry has proved that the continental...

The Romanian Revolution from 1089 radically changed the Romanian society profile. After this benchmark point, Romania enters a new historical stage called transition, a period marked by the phenomenon of globalization. This paper circumvents the problem of globalization in post-communist...

This research uses a social identity theory approach to investigate the impact of cultural identity on ethnic consumer response to ethnic crossover brand extensions—brands associated with one ethnic group that crossover into a product category associated with another ethnic group (e.g.,...

Using ethnographic interviews and Greimasian semiotics, this study explores second-generation ethnic consumers’ perceptions of physical shopping environments from a cultural identity perspective. It reveals how second-generation ethnic consumers make decisions about where to shop for...

We study a model that integrates productive and socialization efforts with network choice and parental investments. We characterize the unique symmetric equilibrium of this game. We first show that individuals underinvest in productive and social effort, but that solving only the investment...

The application of stated preference non-market valuation approaches in settings where there are strong cultural differences in environmental perspectives potentially misrepresent strengths of preferences for different groups. This paper reports on a study that measured strength of affiliation...

This paper aims to present an important phenomenon of our world, namely the contradictory relationship between globalization and cultural identity. In this work identity is understood as a cultural practice therefore it cannot be analyzed without taking into account global communication and...