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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
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Finding cross-national consistency : use of G-theory to validate acculturation to global consumer culture measure
Durvasula, Srinivas; Lysonski, Steven - In: Journal of global marketing 29 (2016) 1/5, pp. 57-70
Persistent link: https://www.econbiz.de/10011654055
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A retrospective on Culture’s Consequences : the 35-year journey
Kirkman, Bradley L.; Lowe, Kevin B.; Gibson, Cristina B. - In: Journal of international business studies : JIBS ; an … 48 (2017) 1, pp. 12-29
Persistent link: https://www.econbiz.de/10011657764
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Perceptions and effects of cross-national corporate reputation : the role of Hofstede's cultural value approach
Swoboda, Bernhard; Hirschmann, Johannes - In: International marketing review 34 (2017) 6, pp. 909-944
Persistent link: https://www.econbiz.de/10011799828
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Collective cultural mind programming : escaping from the cage
McSweeney, Brendan - In: Journal of organizational change management 29 (2016) 1, pp. 68-80
Persistent link: https://www.econbiz.de/10011473891
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National habitus : an antidote to the resilience of Hofstede's "national culture"?
Touburg, Giorgio - In: Journal of organizational change management 29 (2016) 1, pp. 81-92
Persistent link: https://www.econbiz.de/10011473895
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Comparing dimensions of national culture for secondary analysis of consumer behavior data of different countries
Mooij, Marieke K. de - In: International marketing review 34 (2017) 3, pp. 444-456
Persistent link: https://www.econbiz.de/10011709279
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The role of psychic distance in the process of companies internationalization : review of research results
Nizielska, Aleksandra - In: Journal of economics & management 13 (2013), pp. 85-99
Persistent link: https://www.econbiz.de/10010339317
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The movement of meaning across cultures : a conceptual model for understanding cross-cultural consumption
De Burgh-Woodman, Helene - In: Interdisciplinary approaches to product design, …, (pp. 281-304). 2012
Persistent link: https://www.econbiz.de/10009628419
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Public relations in Asia Pacific : communicating effectively across cultures
Devereux, Mary N.; Peirson-Smith, Anne - 2009
Persistent link: https://www.econbiz.de/10008797954