As a result of increasing multiculturalism within countries, even traditionally domestic marketers are beginning to experience similar environmental conditions that were once exclusive to their international marketing counterparts. It would be interesting to examine how groups within the same...

The paper aims to clarify the relationship between corporate social responsibility (CSR) and consumer behaviour in an international setting. Consumers’ responses to CSR activities and the impact on the purchase decision are limited discourses. CSR-based studies in the fashion and apparel...