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Analysis of Stop-and-Wait ARQ for a wireless channel
De Vuyst, Stijn; Tworus, Krzysztof; Wittevrongel, Sabine; … - In: 4OR : a quarterly journal of operations research 7 (2009) 1, pp. 61-78
Persistent link: https://www.econbiz.de/10003824826
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Research on lean marketing management of mobile games
Zhou, Yaxi - In: Modern economy 10 (2019) 1, pp. 86-95
Persistent link: https://www.econbiz.de/10012005527
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Bank adoption of mobile banking : stakeholder perspective
Mullan, Jennifer; Bradley, Laura; Loane, Sharon - In: The international journal of bank marketing : IJBM 35 (2017) 7, pp. 1152-1172
Persistent link: https://www.econbiz.de/10011815047
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On the relationship between print and mobile channels for newspapers
Winter, Patrick; Alpar, Paul - In: Electronic markets : the international journal on … 28 (2018) 1, pp. 79-92
Persistent link: https://www.econbiz.de/10011874089
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Mobile platform expansion : how does it affect the incumbent food delivery app and other sales channels?
Liu, Wei; Zhang, Sha; Bijmolt, Tammo H. A.; Haan, Evert de - In: Journal of retailing 100 (2024) 3, pp. 422-438
Persistent link: https://www.econbiz.de/10015065343
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Engaging the unengaged customer : the value of a retailer mobile app
Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438
Persistent link: https://www.econbiz.de/10012134263
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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati; Shankar, Venkatesh - In: Marketing science 38 (2019) 5, pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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App adoption : the effect on purchasing of customers who have used a mobile website previously
Liu, Huan; Lobschat, Lara; Verhoef, Peter C.; Hong, Zhao - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 16-34
Persistent link: https://www.econbiz.de/10012060909
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The impact of adding online-to-offline service platform channels on firms' offline and total sales and profits
Zhang, Sha; Pauwels, Koen; Peng, Chenming - In: Journal of interactive marketing : a quarterly … 47 (2019), pp. 115-128
Persistent link: https://www.econbiz.de/10012060948
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The dark side of mobile app adoption : examining the impact on customers’ multichannel purchase
Gu, Xian; Kannan, P. K. - In: Journal of marketing research 58 (2021) 2, pp. 246-264
Persistent link: https://www.econbiz.de/10012492695