Mobile banking applications (apps) have become crucial in maintaining financial services accessibility during the COVID-19 pandemic. This study leverages the Unified Theory of Acceptance and Use of Technology (UTAUT) to examine Malaysian millennials' behavioral intentions toward mobile banking...

Purpose: More consumers are using mobile applications (apps) to shop for apparel, specifically young adult males. As these young adult males increase their presence on mobile shopping apps, they are becoming the focus of mobile application retailers who historically have not served this target...

While online users increasingly rely on the use of mobile applications (apps) for their everyday activities and needs, the processing of personal data through such tools poses significant risks to users' security and privacy. Such risks stem mainly from the variety of data and sensors held in...

The European Online Games, Social Media and Mobile Application sector has grown substantially in recent years and children are exposed to increasingly sophisticated marketing techniques online which are often outside the purview of existing regulatory frameworks. This study aims to provide a...