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Go mobile : location-based marketing, apps, mobile optimized ad campaigns, 2D codes and other mobile strategies to grow your business

Hopkins, Jeanne; Turner, Jamie - 2012

"Set-up, run, and measure successful mobile media marketing campaigns Go Mobile is packed with tools, tips, and techniques that will help readers set-up, launch, run, and measure mobile media campaigns. This book will help readers understand the different mobile media platforms, learn how to us...

Persistent link: https://www.econbiz.de/10009509774

Does a good fit between mobile work support functions and mobile sales-force worker tasks lead to improved work performance?

Lembach, Markus; Lane, Michael - In: Journal of electronic commerce in organizations : the … 11 (2013) 4, pp. 52-69

Persistent link: https://www.econbiz.de/10010252889

Proactive privacy practices in transition : toward ubiquitous services

Wang, Shu-ching; Wu, Jen-her - In: Information & management : the internat. journal of … 51 (2014) 1, pp. 93-103

Persistent link: https://www.econbiz.de/10010259646

"The future’s bright, the future’s mobile" : a study of Apple and Google mobile application developers

Bergvall-Kåreborn, Birgitta; Howcroft, Debra - In: Work, employment & society : a journal of the British … 27 (2013) 6, pp. 964-981

Persistent link: https://www.econbiz.de/10010259774

Exploiting big data from mobile device sensor-based apps : challenges and benefits

O'Leary, Daniel E. - In: MIS quarterly executive : a research journal devoted to … 12 (2013) 4, pp. 179-187

Persistent link: https://www.econbiz.de/10010231163

Mobility at work : a typology of mobile communities of practice and contextual ambidexterity

Kietzmann, Jan; Plangger, Kirk; Eaton, Ben; … - In: The journal of strategic information systems : … 22 (2013) 4, pp. 282-297

Persistent link: https://www.econbiz.de/10010231812

Mobile application service networks : Apple’s App Store

Kim, Jieun; Park, Yongtae; Kim, Chulhyun; Lee, Hakyeon - In: Service business 8 (2014) 1, pp. 1-27

Persistent link: https://www.econbiz.de/10010239448

Developing the functionality of a mobile decision support system

Stanek, Stanislaw; Namyslo, Jacek; Drosio, Stanislaw - In: Journal of decision systems 22 (2013) 1, pp. 53-68

Persistent link: https://www.econbiz.de/10010239872

Mobile decisions support systems research : a literature analysis

Gao, Shijia - In: Journal of decision systems 22 (2013) 1, pp. 10-27

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Mobile decision support and business intelligence : an overview

Power, Daniel J. - In: Journal of decision systems 22 (2013) 1, pp. 4-9

Persistent link: https://www.econbiz.de/10010239876