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Marken-Modelle der Praxis : Darstellung, Analyse und kritische Würdigung

Zednik, Anita; Strebinger, Andreas - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10004846294

Marken-Modelle der Praxis : Typologisierung und Positionierung des Modellangebots von Beratern, Agenturen und Marktforschungsinstituten

Zednik, Anita; Strebinger, Andreas - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 50 (2005) 1-2(206), pp. 2-6

Persistent link: https://www.econbiz.de/10008116364

Marken-Modelle der Praxis : Darstellung, Analyse und kritische Würdigung

Zednik, Anita; Strebinger, Andreas - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002896440

Marken-Modelle der Praxis : Darstellung, Analyse und kritische Würdigung

Zednik, Anita - 2005 - Gabler Edition Wissenschaft

Die zentrale Bedeutung der Marke spiegelt sich in einem kaum mehr überschaubaren Angebot an Instrumenten zur Optimierung der Markenführung wider. Anita Zednik und Andreas Strebinger untersuchen 48 Marken-Modelle der wichtigsten Berater, Marktforschungsinstitute und Werbeagenturen im...

Persistent link: https://www.econbiz.de/10013517434

Can being competitive but unsuccessful harm you, even more so if you are a woman?

Haeckl, Simone; Moeller, Jakob; Zednik, Anita - 2023

Persistent link: https://www.econbiz.de/10014388927

Brand management models of major consulting firms, advertising agencies and market research companies: a categorisation and positioning analysis of models offered in Germany, Switzerland and Austria

Zednik, Anita; Strebinger, Andreas - In: The journal of brand management : an international journal 15 (2007/08) 5, pp. 301-311

Persistent link: https://www.econbiz.de/10003699471

Trust and age : an experiment with current and former students

Greiner, Ben; Zednik, Anita - In: Economics letters 181 (2019), pp. 37-39

Persistent link: https://www.econbiz.de/10012121894

The effect of a "none of the above" ballot paper option on voting behavior and election outcomes

Ambrus, Attila; Greiner, Ben; Zednik, Anita - 2019

We investigate how an explicit blank vote option “None of the above” (NOTA) on the ballot paper affects voting behavior and election results in political elections where non-establishment candidates are on the ballot. We report evidence from two online field experiments conducted in the...

Persistent link: https://www.econbiz.de/10012125469

The effect of a "None of the above" ballot paper option on voting behavior and election outcomes

Ambrus, Attila; Greiner, Ben; Zednik, Anita - 2020

Persistent link: https://www.econbiz.de/10012259114

Economics and the arts : a review of seven years

Throsby, C. D. - In: The economic record : er 58 (1982), pp. 242-252

Persistent link: https://www.econbiz.de/10002906997