Purpose – Successful implementation of supply chain collaboration (SCC) by Wal‐Mart has encouraged many manufacturing companies, such as Procter & Gamble, Hewlett‐Packard Co, and West Marine Products Inc., to initiate collaboration. Subsequently, collaboration between suppliers and...

The effects of collaborative planning, forecasting and replenishment in the performance of supply chains have been discussed in the literature. In this research paper, we posit that these effects along with other collaborative factors influence the success of collaboration in supply chains. The...

It is widely recognized that promotions enhance product sales. Other factors such as seasonality, special days, customer preferences and economic factors may also have an impact on demand. Yet, endeavours to model the dependency of demand on various factors are scarce. We develop a conceptual...

In recent years, promotions have become a common practice in many retail outlets. Usually these promotions are planned collaboratively by manufacturers and retailers, who jointly agree on the products on promotion, the types of promotions, the price reduction and the timing of promotions. But,...

It is now widely recognized that supply chains, not individual organisations, are responsible for the success or failure of businesses. This has necessitated close coordination among supply chain partners. In the past few decades, in an attempt to improve the overall efficiency of the supply...