Ramanathan, Usha; Mathirajan, M.; Balakrishnan, A.S. - In: Benchmarking: An International Journal 31 (2024) 3, pp. 1062-1072
Purpose The COVID-19 situation affected the whole landscape of retailing in India and around the world. However, some businesses have used the pandemic-related difficulties into opportunities. E-tailing is one of the ways that helped people in India to continue shopping their essential products...