Purpose – The purpose of this paper is to introduce a methodological approach to develop customized products which offer true customer value and achieve superior competitive advantage. Design/methodology/approach – An integrated framework is presented where both front‐ and back‐end...

Purpose – The purpose of this paper is to gain better understandings on the interrelationships among manufacturers, customers and suppliers within the supply chains of electrical and electronics firms in Thailand. This industry is important to the national economy. Design/methodology/approach...

Purpose – Agent-based computer simulation gives new possibilities to model service supply chains which combine flow of people, geographical elements, demand patterns and service rates. The purpose of this paper is to demonstrate by using an example how agent-based modeling can be used for...